Successful B2B marketing strategies are not about data. Or market research. Or even the voice of your customer. Those insights are all critical drivers, but they only count for something when you channel them into actionable marketing strategies for the business to business market. We can help with that.
B2B branding requires no less imagination than B2C, but it does require more grounding in the customer’s reality. Your identity must be inspiring and well-informed. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a marketing strategy, craft a concept and build a plan that moves your audience to action.
If you’re updating your marketing plan, pursuing leads or launching a new product, you’ll need a plan that’s as well-reasoned as it is agile. You can count on certain buyer behaviors, but many responses are hard to predict. The best planning requires a degree of flexibility. That’s why we build persona-driven marketing strategies and programs that are inspired by hard facts and responsive to ongoing data.
As a formal process, customer experience (CX) management sets a seemingly unattainable standard. CX can mean reconfiguring almost every aspect of your operation companywide. It’s a lot. But while many organizations are not positioned for such an upheaval, any organization can benefit from a CX approach to marketing communications. By building your strategy around customer insight and the customer journey, we can design a marketing experience that makes a meaningful connection at every customer touchpoint.
B2B marketing analytics is more than a service. It’s an all-encompassing frame of mind that touches every piece of your marketing communications program. Even so, we can customize our analytics to fit your marketing strategy and budget. And, however we collect it, we’ll turn your data into practical recommendations that optimize your program for better leads and more sales.
Sometimes your target audience is right down the hall. Internal marketing campaigns might seem like your easier programs, but they all too often become the toughest. After all, objectivity is hard when you’re right in the thick of things. We’ll leverage our outside perspective to help you approach employee engagement with the same objective focus you’d bring to any external marketing strategy. Your people are your greatest asset. So even though they can be a tough crowd, it’s critical that you reach them with your message.
B2B marketing strategies must be grounded in the realities of your industrial market, your competitors and, most importantly, your audience. Even if your team is experiencing regular customer interactions, these anecdotal insights only tell part of the story. A good marketing strategy starts with the big picture. We combine our own institutional knowledge with original B2B market research—quantitative as well as qualitative. But this is more than an intellectual exercise. In our process, every insight leads to action.